GPACAC Strategic Plan (2009-2013)

Governance & Leadership

Goal: GPACAC will utilize its membership from all three states to serve in positions of leadership and broaden the future of the organization. The organization will review current policies and procedures as they relate to the National Association for College Admission Counseling.

ACTION PLAN PERSON(S) RESPONSIBLE COMPLETION DATE
Ensure all committees have representation from all three states. - Executive Board
- Committee Chairs
2009
GPACAC will conduct a thorough review of its by-laws, articles of incorporation, insurance, fiscal policies, & committee structure as it relates to NACAC. - Executive Officers*
- Delegates
- Executive Assistant
2010
GPACAC will place an emphasis on the development of potential leaders for our affiliate and NACAC. - Past President*
- Executive Board
2009-2013
GPACAC will create and utilize a Policies and Procedures manual for the executive board. - President*
- Past President, President-elect
- Treasurer
2009-2010

Financial Stability

Goal: GPACAC will maximize its financial resources to enable us to provide quality programming and services.

ACTION PLAN PERSON(S) RESPONSIBLE COMPLETION DATE
Maintain a minimum of 50%* of the operating budget in reserve and develop an investment policy and strategy. *NACAC recommendation for S&R affiliates. - Treasurer*
- Fiscal Oversight Committee
2009-2013
Maintain and develop non-membership revenue streams. - Executive Board 2009-2013
Develop partnerships with organizations and companies that will assist financially with GPACAC programs (including but not limited to scholarships, college affaires, NACAC grants). - Fund Development
- College Fair Committee
2009-2013
Develop a budget for the board and committees. - Treasurer, President, Treasurer-elect, Past-President, President-elect 2009-2010

Image & Identity (Communications, Marketing & Technology)

Goal: Create marketing, public relations and technology efforts that provide a consistent and professional image and message of GPACAC to secondary school counselors and college admission professionals.

ACTION PLAN PERSON(S) RESPONSIBLE COMPLETION DATE
Utilize website & elist as a key marketing tool that is beneficial to our secondary and postsecondary members. - Tech. Committee*
- Editorial/Communications Committee
2009-2013
Reach out to underrepresented & first generation populations, and those that serve those populations. - Human Relations Committee
- Professional Dev. Committee (state coordinators)
- Conf. Planning Committee
2009-2013
Restructure current editorial board to broaden its services - Communications Committee* - Communications Chair*
- Executive Officers
2009
Develop a legislative network in each state to inform members (& non members) of federal & state legislative issues in our profession. - Government Relations Committee*
- Communications Committee
2010

Membership & Programming

Goal: GPACAC will service its members with valuable educational programming to enhance and grow membership.

ACTION PLAN PERSON(S) RESPONSIBLE COMPLETION DATE
GPACAC will increase its membership at a rate of at least 10% per year, with an emphasis in post secondary and underrepresented membership. - Membership Committee* 2009-2013
GPACAC will create a membership directory that serves as a resource for our members. - Membership Committee*
- Communications Committee
- Executive Assistant
2010
Reach out to members and those we serve by state with programming and college fairs. - Professional Dev. Committee
- Human Relations Committee
- Technology Committee
- College Fairs Committee
2010
GPACAC will create a "Benefits of Membership" document to use in marketing. - Membership Committee
- President
2009